Value & Creativity

At DonKatCha LLC, I seek to provide value through creativity. After running multiple successful eCommerce shops on various venues, such as Etsy and Shopify, I have decided to change my product line from physical products to digital content.


My name is Donyell, and I started DonKatCha LLC in 2012 to provide value through creative interests. After receiving my Ph.D. in psychology in 2006, I was convinced I  wanted an academic career because that was what all the cool kids did.  As I traveled down that path, I began to feel a void in my life.  Something had to give, and it ended up being me. So I decided to take my own advice and do something about it. Over the years, I discovered a passion for jewelry making. After nearly nine years of selling my handmade jewelry, I have retired and am now pivoting my business to digital content.


New sites and video channels coming in the fall. Stay tuned…