About Me

Hello, thanks for visiting my site.


My name is Donyell aka DonKatCha. I grew up before the Internet, where the extent of my knowledge was whatever was contained in my high school’s library’s outdated and incomplete encyclopedia set.

By the mid 90’s, I discovered the Internet and was instantly enthralled with the possibilities. I suddenly had access to information that was previously not available to me and could connect with people all over the world. I was hooked.

After receiving my Ph.D. in psychology in 2006, I was convinced that I wanted an academic career because that was what all the cool kids did. As I traveled down that path, I began to feel a void in my life. Something had to give and it ended up being me. So I decided to take my own advice and do something about it.

As I journeyed down my path of self-discovery, I circled back to my passion for eCommerce. In 2012, I started DonKatCha LLC and the following year opened my first Etsy shop. There have been plenty of ups and downs on this journey, but I have enjoyed every step of the way.

What does “DonKatCha” mean?

It is the first three letters of my first, middle, and last name.